ViCA
Real-time insight with ViCA
ViCA stands for Visual Company Analytics, and this real-time visualization package can be used to analyze cultivation costs and sales data. ViCA is linked to the Olsthoorn Growers Package.
With ViCA, you can see at a glance which buyers and which products have generated the most turnover. The dashboard consists of two rings, with the inner ring divided into different colors. Each color represents a customer or buyer. The outer ring also contains different colors, but these colors represent a specific product.
The dashboard is interactive, which means that moving over the sections and colors or clicking on a section reveals a deeper layer of data.
Advantages:
- Compare data per week, season, or year;
- See increase or decrease in numbers per customer;
- See yield per cultivation location;
- Gain insight into quantities and notable issues per sorting;
- Targeted actions possible based on the above data and analysis.
Customer experiences:
"What pleasantly surprised us is the versatility of the information that the package provides. Not only can we see what the land has yielded per cultivation location (even down to the square meter!). We can also much more easily determine a price for the product or take initiative and contact a previous customer who now appears to be buying less. So we are much more proactive than before, and that's bearing fruit.
Regarding the cultivation location and production, we notice that the insights the system provides are important for next year's cultivation plan. It's now much easier to respond to market demands.
We now grow what fits the demand and the soil, instead of constantly adapting the soil to what we think we should grow.
A third advantage is that you can take the dashboard with you to customer meetings. A diagram or visual image always makes things clearer than just listing numbers. Being able to show something during a conversation to support your story really helps.
So you have a detailed analysis tool, but also a handy applicable sales tool at your disposal."