ViCA is a real-time visualisation system to analyse sales and production cost data and to generate alerts from them. The ViCA system is connected to a Dutch ERP system called Olsthoorn Kwekerspakket. It has been installed at four growers successfully
Visualization involves a double donut. In the inner ring the top 20 clients are shown, the outer ring shows which products they purchased. Both are based on turnover.
- Size of the slice is proportional to the turnover
- Every slice can be clicked and causes the whole dashboard to change
- Hoover your mouse over a slice and you will note the underlying value
Dive into the details to find out whether a client purchases a lot in one year and does not in another year, for example:
Number of flowers per product | 2 consecutive years
Click on a product
Numbers per week | Selected product | 2 consecutive years
- Select a client
- Select a product
- Select a production location
- Select a sorting
- Select a time period
Levi Evers from Bredefleur: due to ViCA we have more insight in the profitability per m2 of the different cultivars. As a result, I have made a different choice regarding the cultivars to continue with than I would have done based on my gut feelings. The system assists me to select the right product portfolio of lily cultivars. Furtermore, I enjoy analysing the data per client and product group.
Reinier Hoogendoorn from AltaNova: using ViCA I have a better control of my sales statistics. I can now analyse my daily trade of direct and auction sales in much more depth than I could before. I typcilly take my iPad with me to clients and show them their current sales behavior. This gives a solid ground for a tailored customer discussion about their needs and purchase behaviour.
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